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eDemand Leads
 eDemand is a consulting organization that specializes in the area of lead generation and closed loop marketing.
The foundation of eDemand is built on the B2B Lead Factory Concept, which is a holistic approach to closed loop marketing. It is demonstrated in Best in Class companies who are able to utilize closed loop marketing initiatives with automated technologies, organizational best practices and processes that leverage that technology.
With lead programs it is important to recognize the key measurements of success. It is not the number of leads delivered to sales, but the value sales assigns to those leads in terms of measurable pipeline and revenue.
Dennis Head is nationally recognized as an expert in lead generation, closed loop lead management and improving the ROI from your marketing investment. He built and managed the Avaya B2B Lead Factory process that generated over $1.6 Billion in sales qualified leads.
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Improve ROI
Industry analyst estimate that 80% of the B2B marketing leads passed on to sales go to waste. This is caused by poor lead quality or the inability to get the leads to the right sales person at the right time.
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eDemand B2B Lead Factory
The B2B Lead Factory is a proven process of integrating key lead generation components coupled with best in class closed loop lead management processes to productively and economically convert lead inquiries into sales pipeline revenue.
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