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Preferred Partners

The following organizations are leaders and innovators in the marketing and lead generation industry,  I consider them to be among the best  and recommend them.  For more information

you may link directly to their web sites.

Marketing lead Automation

 

The Annuitas Group our clients deliver a measurable return on their marketing and sales practices. As the recognized leader in marketing and sales process consulting, development and implementation, we have the expertise and experience to help clients achieve greater marketing and sales efficiency through effective lead management, marketing automation and demand generation programs.

Eloqua:  Who we are: The category-defining marketing automation platform that increases ROI, proves the value of marketing, and drives revenue by improving marketing effectiveness. What we do: Provide powerful lead generation, nurturing, and conversion tools that align marketing and sales teams.

LeadLife Solutions, Inc. is a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife offers flexible and intuitive marketing software that enables marketers to automatically track, score, prioritize and nurture leads ,there by increasing the value of lead generation dollars (online and offline). LeadLife enables organizations to work smarter, not longer, increasing marketing ROI while maximizing sales resources. For more information on lead management call 1-800-680-6292.

Manticore Technology delivers powerful SAAS demand generation solutions which enables B2B marketers to generate more leads, identify which leads are ready to buy and nurture less-qualified leads through the pipeline, resulting in increased revenue and improved marketing effectiveness

Marketo : helps marketing and sales teams collaborate on a single revenue cycle to unlock explosive revenue growth. Our sophisticated yet easy lead management software provides email marketing, lead nurturing, lead scoring, sales lead insight, and closed-loop reporting capabilities to generate and qualify sales leads, shorten sales cycles, demonstrate marketing ROI, and drive revenue growth.

Market 2 Lead:  On demand marketing automation featuring the industry’s most powerful lead management and campaign automation...

Silverpop Engage B2B: Score your leads, nurture them and convert them to customers—automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand engagement marketing solution for B2B marketers. It helps you make more strategic decisions and demonstrate marketing ROI with reporting and analytics that follow your leads from first click to revenue won.

Demand Generation Marketing Agencies

Bulldog Solutions is an online marketing agency that changes the way BtoB companies define demand generation strategy, engage prospects and convert leads to customers. Industry leaders have recognized our unique process and technologies as best-in-breed at turning a higher proportion of prospects into sales and improving the return on marketing investment. We’re headquartered in Austin, Texas.

The Kern Organization: Es-sen-tial Dir-ect:  n 1. swiftly executed battle-tested approach to solving marketing problems that minimizes expenditure and maximizes results for clients who thought they'd never live to see it happen.

Tele-prospecting and lead sources

Intouch: Teleprospecting adds the essential human touch to optimize your lead generation ROI.  To us, teleprospecting means using the phone with intelligence. When executed properly, teleprospecting is the most effective tool within your lead generation mix for delivering sales-ready leads.

PointClear Developing Prospects. Driving Revenue.™
PointClear is the leading prospect development company, helping B2B companies fill their forecasts with qualified revenue opportunities. We close the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to buy.

Tippit is the fastest-growing online business media company with more than 80 brand leading clients in B2B industries who rely on Tippit to capture new revenue and optimize their sales and marketing effectiveness. Our network of more than 80 publishing partners extends Tippit’s media network. Tippit’s Web sites — strengthened by their editors, analysts and community — are recognized as industry destinations

Industry thought leaders

Corporate Ladders team approach consists of professionals experienced in strategic planning, business development, sales, marketing, and channel management.

DemandGen Report is a new publication targeted to sales & marketing executives focused on speeding up the sales pipeline. Serving as a Scorecard for sales & marketing performance, the publication offers analysis on what is working in terms of marketing automation, sales effectiveness tools and overall go-to market strategies to grow the top line.

The Funnelholic
a blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun.

Lenskold Group Let Marketing ROI Boost Your Effectiveness
Marketing measurements, ROI, and dashboards are critical for marketing success – but are only worthwhile if effectively applied to guide smarter marketing and deliver more profitable performance. Marketing professionals need more than just metrics that give an impression of “accountability.” With increasing competitive pressures and marketing complexity, you need to be better informed on what’s working, what changes to strategic and tactical decisions are necessary, and how to show your impact matters.

PipeAlign helps large B2B companies with complex solutions improve demand generation and lead management practices. Our service providers can implement our proven B2B Refinery The goal? Improving the combined sales and marketing expense-to-revenue (E-to-R) ratio. .

SiriusDecisions' Executive Advisory Services are membership-driven, and built to provide senior-level business-to-business executives with the sales and marketing operational insight required to improve topline performance. By combining thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network, members quickly receive the critical insight they need to make decisions effectively.

The Sales Lead Management Association has the mission of helping companies become more successful in the critical business process of managing sales leads

Automated Lead Routing

BLUEROADS has become the hub of collaboration between vendors and partners, achieving the mutually-beneficial goals of increasing opportunities, conversion rates, revenue and market share.

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on-demand CRM company in the world.

 

 

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Improve ROI

It is projected that 80% of the marketing leads generated go to waste due to poor quality or the inability to get the leads to the right sales person at the right time.




B2B Lead Factory

The B2B Lead Factory is a proven process of integrating key lead generation components coupled with closed loop lead management processes to productively and economically convert lead inquiries into sales pipeline revenue.


 

 

  The phrase “The B2B Refinery®” is a registered trademark of PipeAlign, LLC.  The Book The B2B Refinery® was co-authored and copyrighted in 2004 by J. David Green and Michael C. Saylor  
 

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