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Consulting Services for specific elements of your lead system
With eDemand Leads you have the option to focus on specific elements of your lead system for assessment against best-in-class practices, technology and management processes. As well as we offer project implementation and management services.
Improving lead quality and closed loop lead management process.
Assess and recommend best practices to improve the quality of leads and accurate lead routing and management.
Elements included:
- Work with sales and marketing to gain alignment on establishment of lead quality criteria. Define and document “what defines a quality lead”
- Formalize marketing's lead quality criteria. This may vary depending upon the value of the various products and services
- Evaluate appropriate qualification methodology for targeted products and services.
- Qualification through automated lead scoring
- Lead Nurturing process
- Tele qualification options including external outsourced vs. internal sourced tele-qualification capabilities
- Recommend lead assignment and routing practices for CRM /SFA system
- Recommend lead management ROI process and key metrics reporting for measuring lead quality, pipeline and conversion rates from marketing lead sources.
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Improve ROI
“One of Denny's roles is managing the lead distribution system @ AVAYA. He has had spectacular results at the front end of the lead funnel and all the way through to revenue. Denny has a broad play book of lead management processes and is able to deal with all the challenges inherent in distributing, tracking and managing lead from first interaction to deal close. These processes can be applied to direct and indirect channels across most B2B enterprises.”
Charles Watson , VP Marketing , BlueRoads
August 8, 2007
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Best-in-Class Results
Top performaing organizations were two times more likely than all other companies to leveage a lead management technology.
Integration between lead management and CRM has become the key enabler for the Best-in-Class companies.
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